Challenges
A prominent Malaysian distributor of a renowned Japanese car brand faced inefficiencies in managing sales reporting across its 20+ dealership branches. The manual process was labour-intensive, prone to errors, and lacked real-time visibility, which hindered effective decision-making. The company face several challenges:
Manual and Fragmented Reporting Process
- Each branch manager prepared monthly sales reports in Excel sheets and shared them in a WhatsApp group.
- This decentralized approach made it challenging to maintain consistency and accuracy across reports.
Time-Consuming Data Consolidation
- The National Sales Director manually reviewed and consolidated data from multiple Excel sheets to generate a report for HQ.
- This process was tedious, error-prone, and delayed reporting timelines.
Lack of Real-Time Insights
- With a manual system, it was difficult to access real-time performance metrics or trends.
- Identifying underperforming branches or emerging sales opportunities required significant effort.
